The brand

Leaf me alone. is a Copenhagen based tea house, that specializes in matcha. Their core values are approachability, social consciousness and connection, and imperfectness. Leaf me alone aims to be the approachable and slightly sarcastic "friend", that can introduce you to the amazing world of matcha.

The Rumor says...

The key message of the campaign, aims to peak the audiences interest through curiousness, as research showed that a lot of people still have a lot of questions about matcha. It also served the brands tone of voice quite well, as it was used to poke fun at some of the rumors and sterotypes that are associated with matcha.

The campaign products

I created a poster and Go-card, a reel, an Intagram carousel, a microsite, and an animated bus ad for the campaign. The media plan and strategy was developed with the target audience, and their habits and values in mind. Together, the products, their message, look and CTA's aim to strengthen the audiences opinion on and relationship with the brand, as well as create new revenue.

Leaf me alone.

Leaf me alone. is a fictional brand I developed as part of a school assignment.

I submitted a full visual identity, as well as a campaign with a key message/tagline, analysis of the target audience, and a media plan and strategy. I designed and prototyped four different products for both printed and digital media.